Advisers catch the writing bug – coverage in

More than a dozen advisers have published their books on a wide range of topics which is helping them build credibility among prospects and inspiring people to start saving.


The number of authors from the advisory community is only increasing. Mumbai based IFA trainer and author of ‘Riding the Roller Coaster’ Amit Trivedi believes that dearth of Indian books in the financial planning space and publisher’s thirst for good writers is fueling this trend. “I delivered a presentation on how to write and publish your book at an event recently. After my presentation was over, five advisers approached me to seek my help for publishing their book,” says Amit. Amit’s book has sold 8,000 copies. The book’s success also depends on the popularity of the author. The more popular the author, the higher the chances of the book becoming a bestseller, observes Amit. “It’s one thing to write, it’s another to make it popular. If your publisher is renowned, they will take care of promoting your book. If not, you have to put in a lot of effort to get visibility,” says Amit.



knowledge is very important when you are investing … writes Anup Bhaiya

Another book I read recently is ‘Riding the Roller Coaster: Lessons from Financial Market Cycles We Repeatedly Forget’ authored by Amit Trivedi. As the name suggest it gives us various lessons on business cycles. The book is spread across the 5 centuries involving 4 continents. It covers the market hysteria, the trading bubble and the subprime mortgage crisis. The author has decoded the complex subject into simple language. The book has taught me that one should not predict the market. Secondly, knowledge is very important when you are investing in a particular product. If you do not understand the product refrain from investing in it.

Read the full text here

On Amazon’s bestseller list

Riding The Roller Coaster – Lessons from financial market cycles we repeatedly forget is #81 on Amazon’s bestseller’s list in the “Business Self Help” category.

Here is the link to the relevant page on

Feels good to be in the august company of Stephen R Covey, Napolean Hill, Shiv Khera, Tom Rath, Zig Ziglar …





Favourite book …

I came across this article recently. This profiles a successful CFO of a company, who is now managing her own company. Have a look at a box titled “Favourite picks” towards the end of this article.

BE the BEST version of YOU

Thank you so much.



Lessons we forget? Or we refuse to learn?

Couple of months back, we wrote about how past performance is (mis)represented by those who write in mass media. Very often, a single period data is taken to arrive at a conclusion. One feels sad for the readers.

Here is an article I had written in Mint in March 2016. Just a day later, a leading financial daily, Economic Times repeated the mistake I had referred to. I wrote a blog post about it, too. A couple of days ago, once again I came a cross a similar piece of reporting.

The reporter seems only to be interested in sensationalisation, for which he probably imagined a story and then found the data to justify. The problem with such reports are that they only does disservice to even the customers (readers, in this case) of the newspaper this reporter is representing. This is irresponsible behaviour.

It also appears the reporters do not want to learn. My book’s subtitle aptly captures a particular behaviour of most – “Lessons … we repeatedly forget.” In this case, it is more like “Lessons … we refuse to learn”.

Upton Sinclair has wonderfully said, It is difficult to get a man to understand something when his salary depends upon his not understanding it.God bless the readers!


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