More than a dozen advisers have published their books on a wide range of topics which is helping them build credibility among prospects and inspiring people to start saving.
The number of authors from the advisory community is only increasing. Mumbai based IFA trainer and author of ‘Riding the Roller Coaster’ Amit Trivedi believes that dearth of Indian books in the financial planning space and publisher’s thirst for good writers is fueling this trend. “I delivered a presentation on how to write and publish your book at an event recently. After my presentation was over, five advisers approached me to seek my help for publishing their book,” says Amit. Amit’s book has sold 8,000 copies. The book’s success also depends on the popularity of the author. The more popular the author, the higher the chances of the book becoming a bestseller, observes Amit. “It’s one thing to write, it’s another to make it popular. If your publisher is renowned, they will take care of promoting your book. If not, you have to put in a lot of effort to get visibility,” says Amit.