Best investment this Diwali

“An investment in knowledge pays the best interest”, said Benjamin Franklin. This Diwali make the best investment. Buy a book and read it.

And while you are thinking which one, well…



Enjoy the roller coaster this Diwali

“Riding The Roller Coaster – Lessons from financial market cycles we repeatedly forget” the book is available in multiple formats now. Take your Pick.

  • The book is available in two languages – English and Gujarati.
  • It is also available in two formats – hardbound and e-book. There are multiple e-book formats available.

So, go ahead and take your pick. Enjoy the roller coaster this Diwali.

Wish you all a Happy Diwali! – a book readers’ paradise

Go to, sign up and start updating the books you have read. Connect with people and follow authors. You can also read about the books you may be interested in as also the reviews and ratings by readers.

A true goldmine for serious book lovers.

Also, please rate and review “Riding The Roller Coaster – Lessons from financial market cycles we repeatedly forget”. You may follow me as an author and also ask questions to me.

Thank you in anticipation.


… the tuition charged by the market is quite high …

This is what Rajeev Thakkar, CIO, Parag Parikh Mutual Fund has to say about the book:

George Santayana has said “Those who cannot remember the past are condemned to repeat it”. Amit Trivedi’s book helps us live through and experience the past vicariously and helps us in avoiding a repeat of the past mistakes. For those who are contemplating not reading this book, there is an alternative. They could directly try investing and the markets will teach them. However the tuition charged by the market is quite high!

#RidingTheRollerCoaster –

Favourite book …

I came across this article recently. This profiles a successful CFO of a company, who is now managing her own company. Have a look at a box titled “Favourite picks” towards the end of this article.

BE the BEST version of YOU

Thank you so much.



What a debut!

“Riding The Roller Coaster-Gujarati” — # 82 on Amazon’s Bestsellers in Business Self Help

This is still the pre-order stage and the link got activated barely two days ago.

Thank you everyone!