There is not a lot in the name, it seems

Yesterday, we posted about changes in the names of companies only to cash in on the story of the times. We tend to look for such short cuts.

Kareena Kapoor said in an interview after her marriage with Saif Ali Khan that she now has the two most famous surnames in Bollywood. Well, she still had to act well to maintain her stardom. A name may open the doors but to stay there, you need merit, you need to perform.

This same logic applies to companies, too. Just because a company belongs to a business group or is promoted by a successful promoter or the name of the company resembles another successful company; there is no guarantee of success.

#RidingTheRollerCoaster – 145

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